QR Code
A QR Code is a matrix barcode readable by mobiles phones and smartphones.
Many Android phones come with QR code readers already installed. Blackberry phones running Blackberry Messenger 5.0 (or more recent versions) can also scan QR codes using the "Scan A Group Barcode" option in the BBM menu. Both the Android Market and the iTunes App Store offer several free applications that can decode QR matrices.
How could you use a QR code?
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, tv ads etc containing:
- product details
- contact details
- offer details
- event details
- competition details
- a coupon
- Twitter, Facebook, MySpace IDs
- a link to your YouTube video
What is it all about really? Well, some may not see it yet, but its another example of the blurring of the edges of media, as we all rapidly enter this totally connected world. It’s the blurring of the lines between our cell phone and the Internet, always on Internet connectivity wherever we are, whatever we are doing and whatever device we have on hand –whether it’s a cellphone, netbook, laptop, pc, camera, or TV.
