Social Media

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social media is getting increased attention from businesses. Many use it to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. This means that businesses are able to reach a broader range of consumers.

Social media have become the "new tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are the platforms most commonly used for socialization and connecting friends, relatives, and employees.